ActiveCampaign

CartBounty saves abandoned carts and integration with ActiveCampaign allows to send abandoned cart recovery emails using a professional email marketing system. Sending automated emails is just one small part of ActiveCampaign, it also offers superb automation processes, advanced reporting, email segmentation, excellent email design tools and beautifully pre-designed email templates.

• Integrating with ActiveCampaign
• Create abandoned cart recovery automation
• Enable coupons
• Exclusions

1. Integrating with ActiveCampaign

1. Sign in to ActiveCampaign
2. Navigate to Settings > Developer
3. Copy the URL and Key
4. Go to your WordPress dashboard > WooCommerce > CartBounty Pro
5. Open Recovery > ActiveCampaign
6. Paste the URL and key
7. Optionally setup Exclusions
8. Use the “Save settings” button

If the integration is successful, you will see a green “Connected” notice. Now you are ready to create abandoned cart recovery automation in ActiveCampaign.

2. Create abandoned cart recovery automation

ActiveCampaign automations are extremely powerful and highly customizable allowing to send a series of multiple email reminders depending on different conditions. Please follow this video tutorial or the steps below to create abandoned cart recovery automation in ActiveCampaign:

1. Sign in to ActiveCampaign
2. Navigate to Automations
3. Use the “Create an automation” button
4. Find and select “Abandoned Cart Reminder” template to speed up the setup process
5. Add a new “Abandons cart” start trigger
6. Setup the wait block to “Wait for 5 minutes” if you would like to send the 1st reminder email 60 minutes after the cart has been abandoned
7. Choose a reminder email template
8. Activate the automation
9. Go to your WordPress dashboard > WooCommerce > CartBounty Pro
10. Open Recovery tab > ActiveCampaign
11. Select the automation you have just created in the Automation dropdown
12. Use the “Save settings” button

Please note that you must have ActiveCampaign Plus plan or better to be able to use abandoned cart recovery automations (Lite plan does not allow this).

3. Enable coupons

CartBounty allows to include both static and one-time generated discount codes inside recovery emails to sway users into completing their orders. To enable coupons, please start by configuring coupon code inside CartBounty and then add it to your ActiveCampaign email.

Abandoned cart users who are not eligible for the coupon code will not receive it.

Configure coupon

1. Go to your WordPress dashboard > WooCommerce > CartBounty Pro
2. Open Recovery tab > ActiveCampaign
3. Choose to generate a unique coupon code for each abandoned cart user or select an existing coupon code from the list that will be sent to eligible abandoned carts
4. Setup Usage restrictions if necessary
5. Use the “Save settings” button

Add coupon to ActiveCampaign email

1. Sign in to ActiveCampaign
2. Navigate to Automations > Manage Messages
3. Open abandoned cart recovery email template that you are using in your ActiveCampaign automation
4. Add the coupon code to your email using “Personalize” button and select the “Contact: CartBounty coupon” field. Alternatively you can directly enter this %CBCOUPON% tag where you would like to output the discount code
5. You can also use %CBCOUPONXP% tag which will output coupon expiration date
6. If you would like to display coupons to users who are eligible to receive it, please setup a condition to display coupon codes only if CartBounty coupon field is not empty

4. Exclusions

Exclusions block allows an easy way to exclude carts from abandoned cart recovery containing specific products or product categories. If any of the excluded products or product categories is found inside the cart, CartBounty will automatically exclude this cart from recovery.

What’s next

You have learned how to send abandoned cart recovery emails using CartBounty with ActiveCampaign. These topics might also interest you:

• How to send effective abandoned cart recovery emails
• Get new leads and increase sales using Exit Intent popup
• Increase recoverable carts and sales with “Add to cart” popup
• Lower cart abandonment using dynamic browser Tab notification
• Increase recovery ratio with cart abandonment push notifications
• Harness the power of abandoned cart data to improve sales